If you can confidently complete the next sentence in 10 seconds, you don’t need to read this blog. 

A brand is _______________________ .

Not so easy is it? 

But you know you need a good brand, righ...

Come on, admit it.  

You know you’ve done it. 

At least once. 

Who hasn’t used the Apple brand as an example? 

In a presentation. In a workshop.  On a vision board.  As an example of a brand your ...

As I sit in the UK on the first day of lockdown, I know that many of you, while feeling unsettled, may also be looking at this as an opportunity to step back and reassess aspects of your brand and bus...