Being healthy.  Is there a better life goal than that one?

But how do you know how healthy you are?

Well, there are lots of things you can check and measure.

And the same applies to brands too.

So, how healthy are the brands you're working on? 

The five ways to measure your brand health

Measur...

Type ‘Brand Archetypes’ into Google and you’ll find countless articles and explanations of the usefulness of these 12 categories in defining your ‘brand personality’. 

If you’ve never seen this tool – it originated with Carl Jung’s four main human archetypes, which marketers expanded into 12, as th...

I LOVE a new branding or business book.

(I warned you before – I truly am a Brand Strategy Geek).

If you’re the same, find my top 3 recommendations below. 

Best Brand Strategy Books 

1. GROW: How Ideals Power Growth and Profit At The World’s 50 Greatest Companies – Jim Stengel.

Puts stats be...

"I'm not sure I'm smart enough to do brand strategy."

Do you know how often I hear that?

TOO OFTEN.

But what’s really behind this?

Firstly - the jargon and unnecessary complexity that can make the whole area feel inaccessible.

Secondly - a case of brand strategy imposter syndrome that occurs, e...

Wherever you stand on the impending US election result, it’s likely that you’re emotionally invested in the outcome. 

That’s partly because, when we vote for a particular person or party, we’re casting a vote for what we believe in.  It can feel very personal – do they value what I value? Do they b...

In my Brand Strategy Academy course this week, we’ve been talking about how to do competitor research, in order to ensure that your brand strategy is sufficiently differentiated.

I choose these words carefully, because despite the old adage of, “DIFFERENTIATE OR DIE!”, the reality is that it’s just...

I'm in an accountability group with three amazing entrepreneurial women, who are all trying to create their websites.  When we chatted last week, they were bemoaning the fact that they'd been given "bad logos" from the designers they'd hired to help them.  

I suggested that perhaps it wasn't the de...

The Great British Bake Off returns to our screens this evening.

I’m no master-baker, but I would like to think of myself as a master-brander. So it got me thinking about a fool-proof brand strategy recipe. 

So here’s the classic Victoria Sponge of the brand strategy world.

Start here – with this ...

Got 4 minutes?

Then I’ve got 4 questions for you.  Questions that every world-class brand knows their answers to. 

What am I talking about? 

Brand strategy, of course.   Because all any business needs to do to create a brand strategy is to answer these four questions.

Brand strategy is the answe...

So I've been writing away about branding for a while, but I got a couple of emails this week from people asking me to rewind a bit, and answer, 'What is brand strategy?'

So here's a 5 minute clip from my free 'Brand Strategy in 7 Simple Steps' mini-course that explains it.

I start by rewinding eve...