After 20 years working as a brand strategist, I’ve seen and heard a lot of confusion about brand strategy.  

While it’s the most desired skill CMOs are looking for this year, not many people are offe...

Brand strategy has been of great value to me – it’s been a lucrative career path for 20 years.  But - full disclosure - I suffered from 'Brand Strategy Imposter Syndrome' for a number of years.  Even ...

Jargon and definitions can make marketing and branding feel impossible to learn.  I'm on a mission to make things clearer!  In this blog I clear up:

What is a marketing strategy?

What’s the differen...

I was recently on a post where we all gave our recommendations on the best branding books to read. One book popped up a lot: 'Building A Story Brand', by Donald Miller.

It promises to help you ‘clari...

Being healthy.  Is there a better life goal than that one?

But how do you know how healthy you are?

Well, there are lots of things you can check and measure.

And the same applies to brands too.

So...

Type ‘Brand Archetypes’ into Google and you’ll find countless articles and explanations of the usefulness of these 12 categories in defining your ‘brand personality’. 

If you’ve never seen this tool ...

I LOVE a new branding or business book.

(I warned you before – I truly am a Brand Strategy Geek).

If you’re the same, find my top 3 recommendations below. 

Best Brand Strategy Books 

1. GROW: H...

"I'm not sure I'm smart enough to do brand strategy."

Do you know how often I hear that?

TOO OFTEN.

But what’s really behind this?

Firstly - the jargon and unnecessary complexity that can make the...

Wherever you stand on the impending US election result, it’s likely that you’re emotionally invested in the outcome. 

That’s partly because, when we vote for a particular person or party, we’re casti...

In my Brand Strategy Academy course this week, we’ve been talking about how to do competitor research, in order to ensure that your brand strategy is sufficiently differentiated.

I choose these words...