The Great British Bake Off returns to our screens this evening.

I’m no master-baker, but I would like to think of myself as a master-brander. So it got me thinking about a fool-proof brand strategy r...

Got 4 minutes?

Then I’ve got 4 questions for you.  Questions that every world-class brand knows their answers to. 

What am I talking about? 

Brand strategy, of course.   Because all any business ne...

So I've been writing away about branding for a while, but I got a couple of emails this week from people asking me to rewind a bit, and answer, 'What is brand strategy?'

So here's a 5 minute clip fro...

All the questions I’ve got within the last week have been about ‘rebranding’ this quarter.

Perhaps the back-to-school lure of new shiny pencil cases is making you feel your brand needs an update too?...

The world of brand and marketing is full of complex terminology.

But brand strategy, branding and marketing strategy can be explained simply.  And once you get this clear in your head you can be more...

3 is the magic number, or so sang De La Soul. (Anyone else remember that one??)).

Douglas Adams would have you believe it’s 42.

But my magic number is 35. 

35 is the number of brands that appear ac...

I almost didn’t write this blog.  What hasn’t been said about brand purpose over the past decade?

But then I started reading that advice. And realised you might just want something clearer and simple...

If you can confidently complete the next sentence in 10 seconds, you don’t need to read this blog. 

A brand is _______________________ .

Not so easy is it? 

But you know you need a good brand, righ...

Come on, admit it.  

You know you’ve done it. 

At least once. 

Who hasn’t used the Apple brand as an example? 

In a presentation. In a workshop.  On a vision board.  As an example of a brand your ...

As I sit in the UK on the first day of lockdown, I know that many of you, while feeling unsettled, may also be looking at this as an opportunity to step back and reassess aspects of your brand and bus...