What to do if your client doesn't like the brand strategy options you've presented

If a brand strategy doesn’t land with a client, don’t panic — in this video and blog we help you navigate the moment...

A brand strategy is a bridge between the goals of a business and why anyone is going to care. Trends give you a source of insight into things that matter, or are going to increasingly matter to those ...

“Begin with the end in mind.”  

One of the ‘Seven Habits of Highly Effective People’, and common sense, you might say. 

But very unhelpful if you’re trying to learn how to do brand strategy.

Becaus...

What does it take to build a successful brand?

People have been taking about this decades, but now neuroscience, marketing science and behavioural economics have added another level of understanding....

Brand strategy jargon.  It’s everywhere. It stops smart people learning how to do brand strategy, and it prevents great ideas from becoming drivers of business growth.

It’s a barrier to clarity and s...

What are the best brand strategy examples to learn from?   

Here's a great place to start.

There's a set of ‘superbrands’ that top the charts.  

34 of them in total.

Read on to find out who they a...

Do you ever need to convince clients of the value of brand strategy?

Are you wondering whether it's worth adding brand strategy to your skillset?

It helps to have some hard proof on why brand strate...

There’s some pretty bad advice out there when it comes to creating values.

It tends to go like this:

1. Here are some examples of good values: Innovative, Honest, Open, Customer-Focused, Teamwork, In
...

If you’ve been doing brand strategy for a while, you can feel like you’ve hit a plateau. It's hard to know how to keep growing your skills.

These book recommendations are for you.

There are a few di...