Brand Strategy 2025: Key Lessons on AI, Personal Branding and Lifelong Learning from the Brand Builders Summit
At the Brand Builders Summit two live conversations revealed powerful lessons for all brand strategists. The first was with Marty Neumeier and Andy Starr, then with Debbie Millman and David Aaker.
Here’s where these four thought-leaders strongly agree—and where their perspectives differ—on four crucial themes.
1. Brand strategy builds long-term business value
All four speakers reinforced that brand strategy is not just a tool to guide design and communication, it is the engine of long-term equity and competitive strength.Â
David Aaker stressed that brands are corporate assets:
“People still think… branding is about awareness and image… [but] branding is not just the communication problem...brand is an asset and you want to build this asset over time… branding touches everything in the organization from product development to customer journey segmentation.”
(If you struggle getting clients to understand this  - here's a ton of data to support the value of brand strategy).
Debbie Mill...
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Sarah Robb
I’m here to equip you with everything you need to create world-class brand strategies for your clients; elevating your skills, and the impact you have on their business. My clear, simple, step-by-step approach, based on 20 years global, multi-industry experience, cuts through the jargon, and equips you with the tools and confidence to run brand strategy projects for any client in any industry. Sign up for my free Brand Strategy Fundamentals course above, to learn my simple 7 step framework, or dive straight in to Brand Strategy Academy to learn exactly how to do it.
